At the same time , this theory puts forward the boundary of brand extension and its according model 着重进行了品牌延伸边界的分析，并建立了品牌延伸边界模型。
The fourth part discusses the problems happening in the process of brand extension and the reasons of them 第四部分对品牌延伸中出现的问题及其原因进行分析论证。
3 . the consumer perception of brand extension product between different economy background consumers is different 不同经济背景的消费者对品牌延伸商品的知觉不同4
From the 1980 ' s , brand extension has been an important part of the content of brand strategies for many enterprises 80年代以来，品牌延伸成为许多公司品牌战略的一个重要方面。
The paper first summarizes the problems existing in the process of brand extension of enterprises in the decade recent 论文首先对近十年来企业在商标扩展过程中普遍存在的问题进行了总结。
This approach takes into account the whole dynamics of the problem concerning the strategies of brand extension 这种方法在包含了商标范围，扩展和市场同时还吸收了关于问题的全部动力学的描述。
What ' s more , the brand extension is the most difficult to plan and handle in its management , and it ' s a kind of job needing high technology 而品牌延伸又是品牌管理中策划和操作难度最大，技术含量高的一项工作。
So far as i know about the scope of the brand extension , this paper discusses the brand extension in its narrow and broad sense respectively 根据本人对品牌延伸范围的界定，文章分别探讨了狭义的品牌延伸和广义的品牌延伸。
Thus , it ' s very importantto make a thorough and detail analysis on how to successfully employ this brand extension strategy for our country ' s enterprises 因此，为我国企业界成功运用品牌延伸战略提供深入、全面的分析、指导显得尤为重要。
It puts forward a new analysis model for brand extension , which includes the dimension of the brand , brand extension , and the market 本论文的目的是在商标扩展领域做一个书面的总结，并且提出一种新的方式，是为了将商标扩展的策略分析的更好。
